Everyone we spoke to at Wells & Co. could articulate why they were great at what they do. The problem was, most people on the outside didn’t know what made them so special. Our first challenge. We needed to bolster their employer brand from the inside out. We poked around a bit and uncovered a trove of stories to be told.
“It is always a pleasure working with the team at Good Good Double Good. They consistently bring fresh, outside-the-box creativity and take the time to truly understand our business and every brief we send. They’re engaging, insightful, and feel like a natural extension of our team. Most importantly, we have fun working together!”
Jacob Prichard – Communications Manager
The
Good
Road to
Success
41-POINT BRAND AUDIT
PUB PARTNER RESEARCH DAY
TONE OF VOICE
CREATIVE CONTENT STRATEGY
FILM, FILM, FILM THE PUBS
TRAVEL TO FRANCE
FILM THERE TOO
TARGETED CAMPAIGN DEPLOYMENT
RESULTS, SUCCESS, RENEWAL
We brought the unique stories of the current Wells & Co. Pub Partners into full view through content creation. The autonomy and freedom they have to make their pubs their own. The belief and trust they get. They support to achieve the vision they have for the communities they serve. We told it all.
But we’ve also expanded our storytelling for the rest of the business too. Heritage and legacy of 148 years? Told. Major brewing facility in the heart of Bedford known for innovation and creation? Boxed. Large pub estate in France shaping the culture and nightlife? Oui. Commitment to delivering the next generation of incredible kitchen workers? Yes, Chef! Sustainability strategy that shows how they’re leading from the front and creating change? Done. What’s next? Who knows. But we know it’ll be good.
