On the Up

Marketers will tell you they can market anything. It’s much easier when the product is good. Stockport is that. Good. Good radiates from the bones of the place. Its streets hold the stories of legends and changemakers. Its people are dreamers and visionaries. Its culture is a living thing. Shaping the North from the industry to the dance floor. You think you know about Stockport. But until you go there, take part in it, you don’t know very much at all.

Totally Stockport

1M+

views across multiple channels

843%

increase in Instagram reach with zero ad spend

170%

Increase in profile visits

The brief

Showcase Stockport in a way that will increase footfall by amplifying the amenities and attractions on offer.

…

On the Up! is a book of stories we are proud to have bound together. We spotlighted 33 businesses to prove to a new audience that Stockport in ‘On the Up’. This town spoke for itself. We just had to show up and let the business owners of Stockport take the stage.

The

Good

Road to

Success

…

RESEARCH

…

TONE OF VOICE

…

VISUAL IDENTITY 

…

COMMUNITY COLLABORATION

…

FILM IT ALL 

…

PRODUCE GOOD WORK

…

STRATEGIC MEDIA DEPLOYMENT 

…

RINSE AND REPEAT

This campaign is still off in the world somewhere, gaining momentum and community with the people it needs to speak to. Maybe these stories are now a chapter. The rest is yet to be written. Thank you to the people of Stockport for letting us into your cafes and kitchens, shops and spaces. Each one of you taught us good people what good marketing can do. That’s the point, right?

More results

569,908

organic campaign views

484,302

views via paid deployment

WE MET BLOSSOMS

We met Tom from Blossoms

…

If you’ve got a good story to tell the good way, get in touch.

WE KNOW HOW TO DO IT.

…