We <3 Boring

Why do people go to work? To get paid. No? Good for you. Most people need money to keep moving. SD Worx gets people paid. They do payroll. They do payroll for big cheese – Mercedes, Costco, Walmart, Hertz – and big chips – McCain. People think payroll is boring. The task everyone dreads at the end of the month. How do you tell this story while avoiding that narrative? You don’t. You own it.

SD Worx

2M+

views through paid

22.6k

sessions

⁠⁠£6.7m+

of pipelined revenue

The brief

Create a campaign that demanded the attention of SME businesses.

“We <3 Boring” is a story of people who wear their boring-ness with ballsy-ness. “Boring” means good. Reliable. Accurate. Our research told us that SD Worx excels at dealing with the details. The clients love them. The team is hilarious, spirited and passionate. Boring? Ha! SD Worx eats boring for breakfast.

“Working with Good Good Double Good has renewed my faith in agencies. They truly listened to our goals and consistently delivered bold, standout creative that cuts through the corporate noise in our B2B space. Their innovative approach and dedication have made them an invaluable partner in bringing our vision to life, and I look forward to seeing what else we can achieve.”

Emily Baker – Senior Marketing Manager

The

Good

Road to

Success

RESEARCH SESSION

CAMPAIGN TAGLINE

TEAM PHOTOSHOOT

TEAM INTERVIEWS

CREATIVE AD CAMPAIGN

STRATEGIC MEDIA DEPLOYMENT

ORGANIC CONTENT STRATEGY

TAKING ON 2025

The team used this campaign to become the authoritative voice in a conversation already happening about their industry. It was brave in the world of payroll. Stepping out and challenging what your audience thinks they know about you. Building trust. Being who you are. A lesson in what companies in “boring” industries can do when they choose to go bold.