we bought the sky
When Convergence Group acquired M247 UK in June 2025, they inherited more than a customer base.
They inherited uncertainty. A lot of it.
Customers had questions. Sales teams were bracing for impact. And sitting right in the middle of all that noise was £28 million of annual recurring revenue that needed protecting.
Acquisitions are brilliant in the boardroom. They’re a lot less brilliant when you’re a customer on the other side of the press release.
So we made sure nobody stayed on that side for long.
clicks
the brief
We built the communications programme from the inside out. Not just telling customers what was changing – showing them why it was good news.
Interactive Tolstoy video experiences answered the common questions before they ever reached a sales rep. Every click and interaction fed back to the commercial team as live intelligence.
Upsells flagged. Engaged accounts highlighted. The right conversations happening with the right people.
For most customers, this was their first real introduction to the people behind Convergence Group. It gave the business a personality. It gave the staff a reason to be proud.
THE GOOD ROAD TO SUCCESS
Research & Discovery
Customer Journey Mapping
Tone of Voice
Employer Branding Filming
Interactive Tolstoy Content
Graphic Design Signalling
Hubspot Email Nurture Programme
LinkedIn Activation
Sales Enablement
MORE RESULTS
In other words, we laid the foundation for a strong unified brand of the future.
YOU’VE GOT A BIG STORY TO TELL DURING A PERIOD OF CHANGE, WE’LL MAKE SURE PEOPLE LISTEN.