WE LISTEN. WE ACT. JOB DONE.

December 2021. Lockdown had ended. Our first year in business was completed. Our toilet roll supply was scarce. But, we made it through. Enter Craig Kingaby. The man with a plan to turn his corporate brand into something that could punch above its weight. Why they wanted to work with us? Still unsure. Lloyds of London. Suited and booted. Insurance broking big-times. But they knew what they wanted. Now? We know Craig Kingaby as a visionary.

1527%
increase in website traffic
on launch week
54.6%
engagement rate on
launch week
30K
new website users
(1391% increase)

the brief

Rebrand their business to let the London Market and the wider

insurance industry know who they were.

The crux of our brief was to get Meridian more well known. They had been in stealth mode since their inception 21 years ago. They were ready to kick themselves into the stratosphere in advance of a huge bid for investment. They saw the re-brand and the launch as essential to achieving this.

Our job? Deliver.

THE GOOD ROAD TO SUCCESS

01

3 Day Research Project

02

Brand Perception Findings

03

Tone of Voice

04

Brand Development

05

Website Design

06

Launch Advertising Campaign

07

Launch Activation

08

Deano Got to Ride an Ad Bike

09

Celebration Drinks

10

Three Year Partnership and Counting

“We deliberately engaged Good Good Double Good as a team who were completely removed from the London Insurance Market. Three years later, with a “bin the logo” statement still ringing in our ears, our brand, website, LinkedIn and external marketing collateral have all changed beyond belief. Most importantly, our Insurance Market peers and competitors now know who we are. They are valuable partners, creative, engaging, accommodating, very talented, great fun and forward thinking. We love them!”

Alastair Capon –
Business Change Consultant

Meridian has a new lease of life as a result of our rebrand. The whole company has a completely different feel.
It was always going to be scary to rebrand. But it has already shown such growth for our business.
We now have a unique style moving Meridian into the 21st century.
I feel confident and more proud of our brand.
Bold. Brave. Punchy.
Our former brand was archaic and not representative of who we are. This demands attention.

if you’ve got a good story to tell the good way, get in touch. WE KNOW HOW TO DO IT.