Award winning campaign

we <3 boring

Why do people go to work? To get paid. No? Good for you. Most people need money to keep moving. SD Worx gets people paid. They do payroll. They do payroll for big cheese – Mercedes, Costco, Walmart, Hertz – and big chips – McCain. People think payroll is boring. The task everyone dreads at the end of the month. How do you tell this story while avoiding that narrative? You don’t. You own it.

2M+
views through paid
22.6K
sessions
£6.7M+
of pipeline revenue

the brief

Create a campaign that demanded the attention of SME businesses.

“We <3 Boring” is a story of people who wear their boring-ness with ballsy-ness. “Boring” means good. Reliable. Accurate. Our research told us that SD Worx excels at dealing with the details. The clients love them. The team is hilarious, spirited and passionate. Boring? Ha! SD Worx eats boring for breakfast.

THE GOOD ROAD TO SUCCESS

01

Research

02

Tone of Voice

03

Visual Identity

04

Community Collaboration

05

Film It All

06

Produce Good Work

07

Strategic Media Deployment

08

Rinse & Repeat

“Working with Good Good Double Good has renewed my faith in agencies. They truly listened to our goals and consistently delivered bold, standout creative that cuts through the corporate noise in our B2B space. Their innovative approach and dedication have made them an invaluable partner in bringing our vision to life, and I look forward to seeing what else we can achieve.”

Emily Baker –
Senior Marketing Manager

if you’ve got a good story to tell the good way, get in touch. WE KNOW HOW TO DO IT.