MAKE IT
YOUR OWN

Many good things happened in 1876. The telephone was invented. Someone founded the first professional baseball league. Charles Wells bought his first pub. And thus, he founded our client, Wells & Co. Together, GGDG and Wells & Co. have 153 years’ experience doing good business. 148 of those years belong to Wells & Co. Fast forward to now, the problem they had was simple. Get good people to run their good pubs. A problem that was no match for a good agency like us. Roll the tape.

13 WEEK
reduction in time to hire pub partners
96%
web traffic gain year-on-year
100K+
new website users

the brief

Advertise the pub vacancies on offer to potential Pub Partners, while raising the brand’s profile as a partner and employer of choice.

Everyone we spoke to at Wells & Co. could articulate why they were great at what they do. The problem was, most people on the outside didn’t know what made them so special. Our first challenge. We needed to bolster their employer brand from the inside out. We poked around a bit and uncovered a trove of stories to be told.

THE GOOD ROAD TO SUCCESS

01

Client Onboarding

02

Pub Partner Research Day

03

Tone of Voice

04

Creative Content Strategy

05

Film, Film, Film the Pubs

06

Travel to France

07

Film There Too

08

Targeted Campaign Deployment

09

Results, Success, Renewal

“It is always a pleasure working with the team at Good Good Double Good. They consistently bring fresh, outside-the-box creativity and take the time to truly understand our business and every brief we send. They’re engaging, insightful, and feel like a natural extension of our team. Most importantly, we have fun working together!”

Jacob Prichard –
Communications Manager

We brought the unique stories of the current Wells & Co. Pub Partners into full view through content creation. The autonomy and freedom they have to make their pubs their own. The belief and trust they get. They support to achieve the vision they have for the communities they serve. We told it all.

But we’ve also expanded our storytelling for the rest of the business too. Heritage and legacy of 148 years? Told. Major brewing facility in the heart of Bedford known for innovation and creation? Boxed. Large pub estate in France shaping the culture and nightlife? Oui. Commitment to delivering the next generation of incredible kitchen workers? Yes, Chef!
 
Sustainability strategy that shows how they’re leading from the front and creating change? Done. What’s next? Who knows. But we know it’ll be good.

if you’ve got a good story to tell the good way, get in touch. WE KNOW HOW TO DO IT.