ALL GOOD

Muntons aren’t just one of Britain’s most sustainable companies, they’re one of its most impressive. Full stop. 

Award-winning. Industry-leading. Quietly powering some of the biggest names in food and drink. From Maltesers to craft beer and countless products in between, chances are you’ve enjoyed Muntons without even realising it.

The challenge wasn’t capability. It was visibility.

Despite the innovation, expertise and scale, the story wasn’t being told. Their brand felt understated. Their communications lacked energy. And with an ageing workforce, attracting the next generation of talent had become increasingly important.

It wasn’t that Muntons required us to rebrand their entire existence and turn them into something they aren’t. It was simply to lift the lid on the heaps of good being done there. Which we did with the gusto and panache befitting of an agency with “good” three times in its name.

the brief

Help Muntons showcase the innovation, people and partnerships behind one of Britain's most influential food and drink businesses.

Create content that would strengthen their employer brand, support commercial growth and bring greater visibility to the incredible work happening across the organisation every day.

THE GOOD ROAD TO SUCCESS

01

Discovery & Stakeholder Workshops

02

Brand & Messaging Development

03

Creative Concept Creation

04

Site-Wide Content Planning

05

Production Across Multiple Locations

06

Innovation Kitchen Filming

07

Employee & Leadership Interviews

08

Partnership Storytelling

09

Awards & Communications Support

10

Content Delivery

the work

Once we immersed ourselves in the business, one thing became clear.

Muntons are anything but ordinary.

Behind every ingredient sits a team obsessed with innovation. Behind every partnership, decades of expertise. Behind every award, people quietly pushing the industry forward.

And we had the privilege of capturing it all.

From the pioneering work happening in their innovation kitchens to collaborations with InchDairnie, Northern Monk, Farmyard Brewery and many more, we created hours of content that showcased the breadth and brilliance of the business.

We told stories from every corner of the site. The people, processes and partnerships that combine to create products enjoyed across the world.

Alongside the films, we supported award submissions, developed ongoing content and helped shape a narrative designed to build awareness, attract talent and give Muntons the attention it deserved.

Because sometimes the best stories aren't hidden. They've just never been properly told.

if you’ve got a good story to tell the good way, get in touch. WE KNOW HOW TO DO IT.