“We deliberately engaged Good Good Double Good as a team who were completely removed from the London Insurance Market.Three years later, with a “bin the logo” statement still ringing in our ears, our brand, website, LinkedIn and external marketing collateral have all changed beyond belief. Most importantly, our Insurance Market peers and competitors now know who we are. They are valuable partners, creative, engaging, accommodating, very talented, great fun and forward thinking. We love them!”
Alastair Capon – Business Change Consultant
LET THE PEOPLE TALK:
“Meridian has a new lease of life as a result of our rebrand. The whole company has a completely different feel.”
“It was always going to be scary to rebrand. But it has already shown such growth for our business.”
“We now have a unique style moving Meridian into the 21st century.”
“I feel confident and more proud of our brand.”
“Bold. Brave. Punchy.”
“Our former brand was archaic and not representative of who we are. This demands attention.”
The
Good
Road to
Success
3 DAY RESEARCH PROJECT
BRAND PERCEPTION FINDINGS
TONE OF VOICE
BRAND DEVELOPMENT
WEBSITE DESIGN
LAUNCH ADVERTISING CAMPAIGN
LAUNCH ACTIVATION
DEANO GOT TO RIDE AN AD BIKE
CELEBRATION DRINKS
THREE YEAR PARTNERSHIP AND COUNTING
The crux of our brief was to get Meridian more well known. They had been in stealth mode since their inception 21 years ago. They were ready to kick themselves into the stratosphere in advance of a huge bid for investment. They saw the re-brand and the launch as essential to achieving this. Our job? Deliver.
It was critical we brought our stakeholders who go out and “sell” Meridian everyday, on the journey. Open-table conversations were conducted throughout our process. We kept landing on “creativity.” Creativity to approach problems in a unique way. The freedom to leverage partnerships. To work independently and interdependently. To solve challenges with a creative approach. What did we do? Blew open the doors to a brand with as much creativity as the industry could handle.
