Creative - Good Good Double Good

just B

A good hospitality culture isn’t the ‘live, laugh, love’ slogans you hang on your wall. It’s built on the people you hire.

Since 1978, Butcombe has grown into a business of more than 120 pubs and inns, a thriving brewery, and over 1,800 people united by a shared way of doing things.

They’ve become a regular fixture on the Sunday Times Best Places to Work list, champion wellbeing through charity projects such as The Burnt Chef, and have built a culture that’s every bit as strong as the beer they brew.

Which, for the record, is pretty strong – we tested it thoroughly.

The challenge for us then wasn’t creating an employer brand. It was capturing one that already existed.

the brief

Create a suite of employer brand content that showcased the people, values and culture behind Butcombe.

Not through polished corporate promises or boardroom buzzwords, but through the people living it every day.

THE GOOD ROAD TO SUCCESS

01

Discovery & Culture Workshops

02

Employer Brand Development

03

Creative Concept Creation

04

Location Scouting

05

Bristol, London & Sussex Road Trip

06

Brewery Filming

07

Employee Interviews

08

Commitment Film Production

09

Content Delivery

the work

When we immersed ourselves in the business, one thing became clear. For all the growth, ambition and scale, Butcombe felt remarkably simple.

Welcoming. Honest. Human.

The kind of place where nobody's trying too hard. Which, ironically, is very hard to pull off.

A place where you could simply - Just B. A creative concept built around belonging.

Be yourself. Be part of it. Be welcomed.

To bring it to life, we travelled across Bristol, London and Sussex, capturing stories from the people behind the pubs, inns and brewery. No actors. No scripts. No awkwardly forced thumbs-up at the camera. Just real people talking from the heart about what makes Butcombe different.

As well as the Just B series, we developed a flagship commitment video designed to welcome new team members into the business. A piece that articulated Butcombe's promise to its people: a place where you're supported, respected, heard and encouraged to grow.