Performance marketing for sure has it’s place…
But over-reliance on it kills growth, and really – beyond a quick hit, does nothing for long term brand loyalty.
We’ve helped brands shift from short-click-hit dependency to long-term pipeline generation by investing in distinctive campaigns that stick.
And the key to it all – advocacy.
Advocacy shows authenticity. The team behind your product. That you aren’t a faceless, unaccountable organisation. And it helps to build the trust which compels a purchase.
Employee advocacy, for larger organisations, is like gold dust.
Literally multiply your message by the millions to likeminded folk in your employees’ networks and convert it into significant purchasing soon after.
How to do advocacy effectively the
GGDG way
- Build a brand using your people to show authenticity
- Create a campaign that stimulates organic growth
- Focus on quality pipeline over volume of traffic
- Embolden your teams to front up your campaigns to stimulate advocacy and social sharing
