When marketing agencies talk in the millions, they’re usually talking about impressions rather than pounds to be made. SD Worx needed a solid pipeline from their marketing operation. And MAN did we deliver.
We built an idea off a real human truth about payroll stress and turned it into something people wanted to engage with.
It launched as a bold, creative campaign that cut through a category *obsessed* with bland messaging.
It went on to win Marketing Campaign of the Year and deliver £6.7 million in pipeline from a £20,000 spend.
Why it did well:
- One clear central human insight and message.
- Creative that people remembered and shared
- Consistent execution across every touchpoint
- Focus on pipeline as opposed to impressions and clicks
- Bravery to do something different in a traditionally very staid category
