You don’t always need new applicants.
But you defo need the right ones.
This was certainly the case for Wells & Co. They needed good quality pub partners and General Managers knocking down their door for their vacancies.
People who would buy into what Wells was all about. People who actually fit and succeed.
So instead of constantly pushing roles, we built a content machine. Make it your own.
A content-led approach rooted in real stories for real people who built a mega career in hospitality. What it actually feels like to run a pub. Freedom. The graft. The support. The economic challenges. But the reward of doing it right.
The Result?
A pipeline of better quality candidates. A 33 week reduction in time to find pub partners. People who understood what they were getting into when they applied. Because they came well informed.
What made all the difference:
- We built a clear proposition around ownership, not employment
- We emboldened the people to tell their personal stories
- Created content that showed the reality.
Not just a selective highlights reel - We attracted the right folks who were already
bought in - We turned recruitment into an always-on content engine
