But we bet it isn’t.
Most of them sit quietly on a careers page. Virtually dormant. Packed full of buzzwords about how happy everyone is to work with your business and how great every day is.
The best ones are behaving like growth engines. When you tie employer branding and a sales strategy together, you arm your sales team with quality content they can deploy to stimulate real growth.
You make them passionate about your brand and increase advocacy (whilst decreasing need for short-term PPC hits.) You take control of the narrative and improve the reputation of your business exponentially.
Each has a direct impact on sales.
Don’t just take our word for it.
It happens because businesses default to control and limitations. Legal sign off on every bloody word rendering the person delivering stiff and lifeless.
You layer all this falsity and forced delivery on top of each other, and what is left is something technically correct, but completely and utterly forgettable. And in your desperate bid to connect with everyone, you find yourself connecting with precisely nobody.
The brands that get it right do the opposite. They start with the truth. Proper conversations with the people who actually live the culture. They find what’s different. Then they have the confidence to show it. Flaws and all. Because that’s what people trust.
SD Worx didn’t just build awareness. They built a campaign that turned attention into £6.7M of pipeline from £20K spent on our work.
This worked because it was distinctive, human and impossible to ignore.
Wells & Co. didn’t run recruitment ads. They built a content platform. Real partners. Real pubs. Real stories. Result: 96% increase in traffic and a constant flow of inbound interest.
Couple all that with a 33 week reduction in time to hire pub partners which put net-£100k per pub back on their PNL.
