When businesses change, business bums start twitching.
During major transitions like acquisitions, poor communication creates needlessly massive churn. Get it right, and you protect serious revenue.
Most agencies are allergic to pressure. But when Convergence Group recently purchased M247UK, we were brought on the scene to shore up the revenue through consistently clear communication.
What matters most:
- Be prepared. Communicate early and clearly before rumours fill the gap
- Introduce yourself clearly. Use members of your team to do so
- Align internal teams so every conversation says the same thing
- Be completely honest and accountable about change while reinforcing stability
